#enjoythejourney
Run your first.
Run your best.
Somebody watches a friend finish their first 50K, or sees someone finish Skyline for the 21st time, and thinks, “Maybe I could do that.” Next thing you know they’re at a starting line. We make the events, tell the stories and keep the history. Step up. We are waiting for you at the finish line.
Your turn
Inspiration, events, stories.
Start anywhere.
All events
Race · 100 miles
Bay Area 100
Point-to-point from California Memorial Stadium to the track at Skyline High School. 18,000+ ft of vertical. Over 20 Aid Stations. This is the real deal. Western States and UTMB qualifier.
June 12, 2027 · Field capped at 300
Train · About 70 miles of the course
Bay Area 100 Training Camp
Three supported days on the Bay Area 100 course, with aid stations and a Saturday get-together at Sports Basement. Space is limited in the camp. the party is open to everyone.
April 16–18, 2027
Start
Run Your First
A video podcast every other week with experts on key training topics, a virtual community to organize training, runs, local meetups and premium coaching. Good for new and experienced runners alike. The program is free. Premium coaching is paid.
Starts in January
Honor
Scena Awards
A night to celebrate our community and recognize a select few. This year, the recipients are Amity Hewitt, Brent Watts, Michael Li and Wally Hesseltine. HUZZAH!
December 3, 2026
Race · 100K / 50 Mile / Marathon
Dick Collins Firetrails
Join us for the 44th running. Firetrails is ultrarunning’s living history that dates back to when Dick Collins was race director. UTMB qualifier. PA-USATF Grand Prix.
September 25, 2027
Race · 50K
Skyline 50K
One of the oldest continuously running trail 50k’s in the US. Results going back to 1982. Thousands of first ultras. UTMB qualifier. PA-USATF Grand Prix.
August 1, 2027
Stories
Every finish deserves an audience
UltraRunning Magazine · Garett Graubins
Bay Area 100: Perfection Through the Fog
© 2026 UltraRunning Magazine. Used with permission.
Photos: Pen Perez
Legends
Celebrating Our Community
Since 2015, the Scena Awards have honored the runners and volunteers who built Bay Area trail running, and the ones carrying it forward. Some of them are fast. Most of them just keep showing up, year after year, for decades.
Christine Chapon
The Frenchie carries her name. Here with Adam Ray at runner check-in.
Stan Jensen
The Legend award carries his name. Here’s Stan (Skyline 50k shirt) with Mama Lisa and Will Uher.
Carol LaPlant
Part of the birth of Bay Area ultrarunning, and still at the finish line. The GOAT award carries her name.
The Frenchie
Christine Chapon Award · rising star
2026: Amity Hewitt for pre-running and course safety that has saved Skyline 50K more than once. Brent Watts for creating the Superbadass Run Club and enhancing the running community at Sports Basement.
The Legend
Stan Jensen Award · running and service
2026: Michael Li for an amazing legacy of running and service, including a self-supported 300-mile run on Mount Tamalpais, coaching dozens of athletes to their performance goals, and race directing and support at events ranging from Bay Area 100 to Hyrox.
The GOAT
Carol LaPlant Award · legacy
2026: Wally Hesseltine for running over 252 ultras all over the world across more than 30 years as a member of Team Diablo.
The Bay Area 100 season
It starts in December.
Race day is one day. The season is everything that gets you there: signing up for Bay Area 100, virtual sessions and coaching starting in January, training camp on the Bay Area 100 course in April, group runs all summer, and the three finish lines of the Bay Area 100 Series.
Dec 3
Jan
Apr
Jun
Aug
Sep
Partner
The studio behind the scene
Make real things. That’s been the idea since 2006, first as an agency for leading companies (Bellwether Farms, Cisco, The North Face, the Oakland Raiders, Publicis / Hawkeye, WWE) and now with events we build ourselves. We create them, tell their stories and broadcast them.
Sponsors partner with Bay Area 100 and the Bay Area 100 Series: the races, training camp, the Coaching Collab, Run Your First, and the media and live broadcasts we produce. Or bring us something new.